How Fractional AI Can Be Used To Make Nicer Things

Matt lives in London, in a flat with a wonky floor. He explains why wonky thinking is needed by companies and he explains how to get it in a wonky kind of way.

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Matt Webb is MD of the award-winning design studio BERG, which invents products and designs new media.

Projects include Popular Science+ for the Apple iPad, solid metal phone prototypes for Nokia, a bendy map of Manhattan called Here & There, and an electronic puppet that brings you closer to your friends.

Matt is the co-author of 'Mind Hacks - cognitive psychology for a general audience' - and if you were, to sum up his design interests in one word, it would be “politeness.”