What If We Point The Camera Back At The Internet?

What If We Point The Camera Back At The Internet?

Insight

Justin McMurray is the co-founder of Somewhere. maker, doer and entrepreneur – from building voluntary platforms to street art projects to building companies. He recounts the story of one of the most famous pictures of all time: NASA’S voyager picture looking back at earth after Carl Sagan had persuaded them it would be a good thing to do. So a picture from 6 billion KM’s from earth put us into context. The earth was one tiny pixel amongst millions of others. So in an internet world of Sunset drinks and Double rainbows in a perfect Instagram world, we share a perfect version of ourselves. But is that really turning the camera back on the internet? How do we bridge the gulf between reality and the world that we put out there? How do we be ourselves in a digital world? Are we being authentic? He talks about emerging platforms like Patreon which is taking patronage into the 21st century, and Kiva, the microloans site and Kickstarter. His point is these took an awful lot of doing but at the same time an awful lot of reflecting. So remember to turn the camera back.

Justin McMurray loves coffee, underdogs and doing interesting things with design and technology that solve problems that matter. He's managed to combine all of these as the co-founder of Somewhere.com, a 21st-century platform for sharing your work and finding like-minded others.

Back to blog